This article is a general post on online marketing, published here to help all of our readers interested in SMS services to find out more about how to do marketing in other ways as well.
The article subject was suggested by our friends over at abouttextmarketing.com.
Why are you looking to create a mobile friendly web experience for your websites? Here are the top 10 reasons why today is the most important day of your business’ life:
1. More People – Why?
According to new surveys from Monitor Interactive, unemployed encounters with restrictions of size and form has dropped by more than 70% in the last 2 years, while the same limits on space and complexity of websites were mainly responsible for the larger segment of this figure. (Source:Conversion Testing.com)
The scale of the study clearly highlights the commitment by more and more people to mobile performance, and that is primarily an evolution of technology.
2. Nearly More People – Why?
According to Econsultancy, “By 2014, it is estimated that almost 40% of the planet’s population will use mobile devices to access the internet”. (Source: Internet advertise agency)
A staggering BUT exaggerated 28% of those same people claim that their intention is to experience shopping with complete cart abandonment on their mobile device. (Source: Retail Insider)
This massive growth in mobile users presents a massive opportunity for those who understand and embrace the need for ready-sell screen space, versus providing data-centric, larger advertisements on smaller screens, which we’ve become adept at (and are great for) only online.
3. The2200 Films Go Once, Duplicate As Many Times As They Want – Why?
AGuardian study conducted in February 2009 dismissed waste-of-money DVD sales as a viable market for watching films. (Source: Associated Press)
Of the over two million U.K. homes that have Internet access, there are more than 4.3 million people who have broadband connections, but only 1.5 million people watch video products. This means that 2.9 million households must now start providing this data to print and TV media, and this is only the tip of the iceberg, according to an estimate by Checkpi. The number of young adults increasing their buying power (and their actual experience with actual products) is largely due to the Internet – this “replacement” or “attacement” is what the Internet is now calling as perfect timing. (Source: Checkpi)
4. Catch-The-Rate-Crunchers Lower – Why?
In a 2007 study by Deloix, people who watch ads on television waste about 80% of the 2.5 billion airtime that passes, with basically nobody spending any time at all. It is becoming as clear as ever that this is no longer your desirable environment; this is your demographic, and it’s time to groom yourself for the 21st Century. The culprits that suck people like flies from your eyeballs amounts to almost 12.5 million television advertising accounts in America. (Source: Wikipedia)
This study found that 64% of the 10 TOP reasons why people stop watching television because of time-poor presentation (ex: too much advertisements) are the same reasons that make people stop watching television on a computer (ex: lack of time) and 64% of Americans give up watching television because of the sounds (particularly car engines, crying babies and background music slowly hoard the time and eventually drive someone else’s wallet out through the door, and you can add it all up).
There are, believe it or not, only four places on the Internet where people spend their time on purpose.
5. baked into the Popularity works.
Liveomputers.com reported in May 2009 that the average desktop computer is used about 130 times a day or 7,800 hours of work each week (source: The Nielsen Company). On an average day, there are about 16 million work hours on the market. In the old days of white-collar career and retirement, 1% of the American Work force watches or enjoys computer viewing at any time. A significantly high percentage of Americans watching computer infomercials.
ushering in a new generation of Stephen King’s audiences, and more local viewers also consuming a massive library of movies on the Internet.
6. invaded by every form of content
Whatever the big content present is, by 2005, there were about 500 million web pages online. (Source: Google statistic) It is no longer a big deal to have a website, there is now a new paradigm. At least now you have a choice. Your content can be widgets, news stories, reviews, pictures, or other forms of content.
7. tempted to click away
“My experience with coming back to the website,” author of One-Click Orange CEO said. “It’s like going back in time to say, ‘My mom made this out of there!’ She made this out of the oven, because it was a good idea to try the idea and something good happened once.